I swam so fast this morning that my briefs caught on fire. Not really. But I would feel that way with a custom suit I designed on Finis’s new custom website service. Finis follows in the path that Nike blazed for shoes – you can now design your own set of personal or team suits and have them shipped home. All for the basically the same cost as that boring dark blue Speedo you always wear. You do need to order at least six suits at the same time to show off your own design. Does anyone want to split a smoking hot order with me?